Apple Inc.- The Innovation Factory

Apple Inc. 

Apple Company History and Apple Company Overview:

• Apple Inc. formerly referred to as Apple Computers. It had been founded by Steve Jobs, Steve Wozniak and Ronald Wayne in April 1976 and sold to Apple Inc. is an American multinational technology company headquartered in Cupertino, California. But Wayne sold his share back within 12 days. In January 1977, the corporation incorporated as Apple Computers Inc.
• In 1984, Macintosh introduced the fashionable graphical interface. However, the high price of its products and limited application library caused problems, as did power struggles between executives.
•  In 1985, Wozniak departed Apple amicably and remained an honorary employee, while Jobs resigned to found NeXT. 
• In 1983, around the time of the launch of Macintosh Steve Jobs hired John Sculley because of the CEO. John Sculley was the youngest CEO of Pepsi during the time, but jobs brought him to Apple with the legendary question “Do you would like to sell sugared water for the remainder of your life? Or does one want to return with me and alter the world?” But unfortunately, Macintosh did not break the dominance of IBM and this created the strain between Jobs and Sculley. Jobs attempted to oust Sculley by staging a coup which then backfired. Apple’s board took Sculley’s side and removed Jobs from his managerial duties. He founded a replacement company making advanced workstations named NeXT. Steve Wozniak too left around the same time selling most of his shares saying the corporate was getting in the incorrect direction. Sculley hired Jean-Louis Gassée’ in situ of Steve Jobs and decided to sell expensive Macs. to realize high–end markets. Steve Jobs was against this, so this is often possible only after he left. consistent with Jean-Louis Gassée’ new policy Macintosh II should deliver a minimum of 55% profit per machine. Although Apple computers were expensive, the GUI kept the users loyal. within the 1990s Apple launched New MessagePad and therefore the eMate dreaming that these products will drive the corporate towards new heights. But it became the Apple flop of the 1990s thanks to its limited functions. Apple introduced lower-cost models like Macintosh Classic, Macintosh LC and Macintosh IIsi, and managed to mention significant sales.
• In 1991, Apple introduced the PowerBook laptop and system 7 OS. System 7 was behind giving colour to the Macintosh OS and was used until 2001 when OS X was released. IBM clones were getting cheaper and Microsoft’s influence began to rise, this affected “Apple’s “do or die” policy. albeit Macs offered a superb library of software, they were limited. Windows 3.0, on the contrary, was on sale for reasonable commodity computers. But the journey of losses didn’t stop. Apple introduced an entire printing operation of computers: the Quadra, Centris and therefore the Performa to form its place within the market. There was no Apple Store some time past therefore the Apple computers were then available only through mail or authorized dealers. But it created confusion among the purchasers as they were unable to know the difference between the models. Products like digital cameras, portable CD audio players, speakers, TV appliances etc, were launched by Apple Inc. but they were all unsuccessful and Apple’s market shares and stock prices continued to say no. Sculley spent tons of your time and cash on bringing System 7 to the new IBM/ Motorola PowerPC microprocessor rather than Intel Processor. due to the lower cost of Intel processors, Apple had no luck finding its way back within the market.
• It took the choice to launch PowerPC. In 1993 Sculley was fired and replaced by Michael Spindler because the new CEO, a German expatriate who had been with Apple since the 1980s.
• In 1994, it launched PowerPC travel by Macintosh but it failed. One reason was due to the recognition of Windows within the market then.
• In 1996 Spindler was replaced by Gil Amelio as CEO. His tenure was also troubled because the Apple stock hit a 12-year low.
• In February 1997, Amelio decided to bring back Steve Jobs by purchasing Jobs’ NeXT Computer for $429 million.
• In July 1997, Jobs became interim CEO by convincing the board. thanks to the large financial losses, the board agreed with Jobs. Amelio resigned every week later. to make new versions of Microsoft for the Macintosh, Jobs announced Apple was joining hands with Microsoft within 1997.
• On November 10, 1997, Apple introduced the web Apple Store. To rebuild Apple’s status Jobs had joined hands with Jonathan I’ve as Jobs impressed by the planning talent.
• On Assumption, 1998, The iMac was introduced to beat one computer. Jonathan, I've also designed the iPod then iPhone. in only 5 months 80,000 units of the iMac were sold due to its modern technological features and a singular design.
• In 1998, Apple expanded its video editing market by purchasing Macromedia’s Key Grip Software Project.
• In April 1999 the merchandise was named movie Pro when it had been launched. it had been unfinished even at the time of its sales. Apple released a video editing product called iMovie in October 1999 due to Macromedia’s Key Grip Software Project.
• In 2001 it introduced the Mac OS X in situ of System 7 which was supported the OS from NeXT computers. It also released the iPod portable digital audio player, and within six years it sold 100 million units.
• In 2002, Apple purchased two companies– Nothing Real for digital composing application and Emagic for music productivity application Logic and became the primary computer manufacturer to have a music company after purchasing Emagic.
• In 2003, Apple introduced the iTunes music store and have become the world’s largest music retailer by 2005 by offering web music downloads for $0.99 per song and also integrated it into the iPod.
• In 2006, it launched the MacBook Pro. it had been Apple's first laptop with an intel core processor.
• On January 9 2007, the iPhone was announced at the Macworld Expo. Apple Computer becomes Apple Inc. because the company had widened its emphasis to consumer electronics also. in only 30hrs. 2,70,000 iPhones were sold and it changed the economic condition of the corporate and also the goodwill.
• The launch of iPhone, iPod Touch and iPad products led to high success. In July 2008, launched the App Store to sell third-party applications for the iPhone and iPod-Touch. 60 million applications were sold through the App store in only a month and it had been ready to register a mean daily revenue of $1 million. Apple became the third-largest mobile handset within the world by selling the iPhone. 
• Tim Cook became the CEO on 24th August 2011, as Steve Jobs resigned due to his health reasons and he gave up the ghost on 5th October 2011.
• In 2011, Apple introduced the iPhone 4S, which contained a private assistant program, Siri, that would answer spoken commands and questions.
• In 2012 Apple introduced the smaller version of the iPad, iPad Mini. In 2014, by buying the headphone manufacturer and music-streaming Beats for $3 billion Apple made its largest acquisition. the subsequent year Apple introduced a smartwatch, the Apple Watch.
• On 9th February 2018, Apple launched its first smart speaker.
• In 2019, Apple, Google, Amazon, and Zigbee Alliance announced a partnership to form smart home products to work together.
• On Annunciation, 2019, Apple announced Apple TV+, their upcoming over-the-top subscription video-on-demand web television service, arrived in 2019. TV+ features exclusive original shows, movies, and documentaries. 

Apple Inc Share Price:

• From the Past 52-weeks, Apple Inc Share price is ranged between 89.14-145.09.

Apple Inc Income Statement–

• Apple Inc has reported their revenue for the financial year 2020 is 274.5 billion which is an increase of 19.75% compared to financial year 2017 and the net income of Apple Inc grew at the rate of 18.74% to 57.4 billion.

Apple Inc Balance Sheet –

• Apple Inc has reported that they have total assets of 329.9 billion for FY 2020 which is a decrease of 13.70% compared to FY 2017.

Apple Inc Cash Flow –

• Apple Inc has reported that they had a cash flow of 80.78 billion for the FY 2020 which is an increase of 25.61% compared to FY 2017.

Apple Inc Earnings –

• Apple Inc reported that they had Earnings Per Share (EPS) of 3.3 for FY 2020 which is an increase of 42.80% compared to FY 2017.

Key People at Apple Inc:

Arthur Levinson – Chairman

Tim Cook – CEO

Jeff Williams – COO

Luca Maestri – CFO

Apple Inc Products:

Here is the complete list of the product sold by Apple Inc –

iMac: MacBook Air, MacBook Pro 13”, MacBook Pro 16”, iMac 24”, iMac 27”, Mac Pro, Mac Mini.

iPad: iPad Pro, iPad Air, iPad, iPad Mini, Apple Pencil, AirPods.

iPhone: iPhone 12 Mini, iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max, iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone SE, iPhone XR, AirTags.

Apple Watch: Apple Watch Series 6, Apple Watch SE, Apple Watch Series 3, Apple Watch Nike.

Apple TV: Apple TV+, Apple TV 4K, Apple TV HD

Apple Music: AirPods, AirPods Pro, AirPods Max, HomePod Mini, EarPods

Apple Software: iOS, macOS, watchOS, tvOS, iPadOS, Siri, Shazam

Apple Accessories: Magic Keyboard with Numeric Keypad, Magic Mouse 2, Magic Trackpad 2, Charging Cables and Adaptors, Leather Sleeves for MacBooks, Apple Pro Display XDR, Apple USB SuperDrive, SSD Kit for Mac Pro.  

Number of Employees working at Apple Inc: 1,47,000

Subsidiaries of Apple Inc: Braeburn Capital, Beats Electronics, Claris, Apple Energy LLC, Apple Sales International, Apple Services, Apple Worldwide Video, Anobit, Beddit.

Apple Inc Marketing Strategy:

Apple Inc always makes quality products; these products speak for themselves. Apple mainly focuses on the value a product can offer not the price of the product. Apple marketing team believes that simplicity is the key to their sale. Apple always works on the user experience because it is the most important thing if a user has a good experience with Apple’s product, then that user will replace all other products with Apple’s other product. Here are the key points of the Apple’s marketing strategy-

• Believe in the Product
• Know your customer
• Don’t Complicate things cause at the end of the day simplicity is the key to everything.
• Give extraordinary User-experience.
• Represent everything differently
• Go for value not the price

Apple Inc Summary or Conclusion:

The journey of Apple is that the best example of the journey of Failure to Success. If Apple could be given up at the time of back-to-back losses, then the journey from Macintosh to Apple TV wouldn't be possible. So, never lose hope and keep going regardless of the hurdles.